Reliance opens its first mall ‘Jio World Drive’ in Mumbai
Reliance Industries has opened its first premium mall in Mumbai’s Bandra Kurla Complex on October 8, marking its foray into the malls space.
The mall has been designed by architects Ross Bonthorne and Andy Lampard and houses art by several artists including 70 feet tall, 210 feet wide art piece of gold and white-lit cables created by Peruvian artist Grimanesa Amoros.
In this mall, Reliance has also launched a new retail brand called The White Crow (TWC), which has a dedicated pop-up space for homegrown and international brands that can take up a customizable space for a maximum of 90 days to showcase and sell their products in the mall. Currently it houses brands such as Italian footwear and fashion brand Hogan, British women sportswear brand Stella McCartney, Recordwala, among others.
The mall also houses 'The White Crow Coffee & Books', a bookstore combined with a coffee shop that allows consumers to both purchase books, and read a book with coffee and snacks.
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